Archive for category: Blog

Local Search Engine Optimization which is commonly called “Local SEO” is being widely used by various companies to target their customers in a specific geographical location. Local SEO helps businesses to have their company advertised on the top page of the Google Search Engine. This type of SEO is frequently used by Restaurants, Cafes, Shopping centers, Hospitals, Stores, and other types of businesses to attract direct customers.

The Local SEO uses a special technique in which the important keywords that are related to the business are used repeatedly. This helps the business in keeping its services on top of the Google search engine. For instance- If you try searching for restaurants in various places like at home and office, you would find different options which are not similar. This shows that the Local search engine works differently in various locations.

Other than the Search Engine Optimization in which keywords are used there is another useful technique that promotes the web page of the business constantly. This technique is known as “Google Reviews.” As most of the shopping is being done online, customers are posting their reviews regarding the product on the web pages and other shopping websites. Customers are sharing their experiences through online websites and posting their feedback. The reviews range from both positive and negative, thus maintaining the image of the brand.

Brands are becoming popular and successful only with the positive reviews of customers. Customers are purchasing the products based on the reviews posted on e-commerce websites. The more positive review, the more are the chances of the product or brand getting popular and attracting sales.

Local Pack Results-

Customers usually spend quite less time picking among the alternatives. This is why Google has introduced Local Pack results which consist of the top 3 businesses which the customers looking for. These top 3 businesses get into the list due to high positive reviews and ratings. Thus, it proves that positive reviews and ratings matter a lot for the business to remain on top of the Search Engine.

Latest Reviews-

Customers who post reviews regularly tend to increase the chances of business getting selected by other people. Shoppers tend to opt for the store that has the latest reviews. This also builds on-site traffic and generates revenue.

Creation of Online Brand Identity-

Reviews not only attract customers but also create an image of the brand in the market. Once the image is created it becomes considerably easy for the customer to select the best company.

Hence, reviews are considered highly beneficial for all types of business, ranging from a hospital sector to a restaurant. Word-of-mouth advertising has transformed into word-of-keyboard advertising, making it possible for businesses to reap benefits.

SEO (Search Engine Optimization) is a large concept comprising various aspects that can benefit websites if implemented strategically. One of the essential concepts or aspects of SEO is H1 tag used while formatting articles.

In each article, there are different sub-headings including the main title. The formatting of the title usually differs from the rest of the content. Content is divided into H2, H3, and H4 and further.

What is an H1 Tag?

H1 (HTML) tag is the first header tag visible on the top of the page, as a title. The easier way to understand is to imagine that you are writing an outline of a large article. The main title of the document will be the H1 and the rest of the points will be separated by H2 and H3.

Many get confused between H1 and title. But there are differences between the two:

• The title tag is shown in SERPS (Search Engine Result Pages). It is used as the main heading of the snippet.
• H1 tag is shown to users when they browse the page, but not the title.
• Title act as the strong element in search engine crawlers to show what rest of the content is all about.

Why is H1 tag important in SEO?

One of the important complicated tasks in a search engine understands the main context of the page. When the search engine spider crawls over the content, it reads the HTML code and identifies which sentences are enclosed in heading tags. It is important to use keywords in your H1 tag helping search engines to understand the page.

Another reason to use the H1 tag in the article is it helps users to navigate through the page. When the user reads the H1 title, it gives an idea what the content is all about.

Google doesn’t care how the format of your content is, it cares about the title or header of the site.

Some of the benefits H1 Tag offers to SEO

• It helps accessibility

H1 helps screen reading technology making the process of navigation easier throughout the content.

• Google uses H1 instead of Title tags

In many cases, Google doesn’t find the title tag, so it chooses to extract the title from other elements of the page. This can be H1 tag.

H1 Tag should be slightly different from the page title

Generally, page titles and H1 tags are the same. This is mainly because the CMS are configured accordingly. The best is to place the title of the content on the place above the article body. Match the title of the article page to the title of the article. The word document comes with H1, H2, H3 and further options to format your content title accordingly.

Keywords are the essential factors when it comes to Search Engine Optimization on the web. When used with proper rules and factors, these single words can take your content forward, making it huge. The most common and crucial part of a keyword writing system is the long tail and medium tail keyword type, which helps render most traffic to your content.

The long-tail keywords are mostly the type of phrases that include three main keywords that act as a catalyst in boosting up the page’s traffic. These keywords target specific demographics, making a significant name on the market side, and generating organic search traffic.

Reasons to make use of medium and long tails:

1. It helps in getting a more targeted search audience
2. Get hands-on with the right type of visitors
3. The ranking on the web goes higher of the content
4. It helps in transforming your visitors into potential customers
5. The strategy of your blog contents tends to improve with the usage of these keywords
6. The content of the page and the content gets a good audience who digs into the right content
7. The optimization of your page increases with the righteous usage of the keywords

The long tail or the medium tail keyword can be used to the advantage of the marketers and the bloggers, especially for the small business owners who would love a nudge towards the higher grounds.

While in the SEO, business keywords are the crucial part of making or breaking your page and content. It also gets tremendous advantage over the competitors on the business market, giving a better target to the content creator. They also give you a better chance of having a higher return on the investment, making people find your content and site with no fuss.

When you hire a reputed and the best digital marketing company in India, you get the complete assistance on how these long and short tail keyword works. Such agencies do a proper research work about which keyword will work for your business and accordingly uses the keyword for website and blog content. Right use of keywords can attract traffic and help your site reach the top ranking page of the search engine.

Google Webmaster Tools is a sweet set-up of Google SEO instruments that gives information and
set-up control to your website in Google.
Google created website admin apparatuses so they can impart all the more proficiently with website
admins. Since coordinated correspondence is outlandish because of website admins' volume,
website admin instruments are the medium to get data from Google about your site. On the off
chance that there is an issue with your site, Google can inform you were utilizing email.

Features of Google Webmaster Tools important for SEO

• Set your preferred Domain: In the Site Settings screen, you arrange whether Google should
  utilize the www or the non-www form of your space. To do that, you need to have the two
  areas checked with your record.
• Check if your website is under a manual penalty: Google can force two kinds of punishments
  to sites. First is the manual sentence, which implies that the Google quality group surveyed
  an area and moved a penalty. In such cases, to get the punishment taken out, you need to
  record a re-examination solicitation, and somebody from Google will audit the site again and
  choose if the sentence is to be eliminated or not.
• To consider when slithering your site. Under the Sitemaps choice, you can check your
  sitemap status and see any common issues. You can test and submit new sitemaps and
  perceive the number of pages from your site is remembered for the Google file.
• Is the website affected by Malware: If your site isn't made sure about enough, it tends to be
  hacked and infused with malware code. This means while you explore the area without
  seeing any distinction, your guests from different spots will see popups publicizing a wide
  range of things or page redirections to viagra related sites or connections to club or betting
  locales. This is an incredibly awful encounter for the website admin, and Google can educate
  you on the off chance that they recognize anything peculiar occurring on your site. This is
  the reason it is critical to have email notices enacted.

Conclusion

Google website admin devices is an extraordinary instrument with loads of valuable data about your
site. Regardless of whether you are not an expert SEO, you can look at present delve into website
admin instruments, discover what Google thinks about your location, recognize common issues, and
improve your Google presence.
To get the best result from the Google Webmaster, it is best to connect with the right SEO company
in Delhi that offers complete set of service. This will help in making your website reach the top page
of search result.

Make the best use of Social Media Power

If you have not implemented social media marketing in your business, you are missing out something big. Social media, over the years, have garnered a solid reputation, thanks to platforms like Facebook, Instagram, Twitter, and others. According to experts, 33% of consumers discover new brands, services on social networks. Similarly, 72% of marketers use social media to create loyal fans. This is why strong social media marketing is vital, and when an expert social media company is doing it, you are going to receive a fruitful result.

Let us now check how social media marketing is powerful for your business-

• Helps to Increase Brand Awareness

Social media acts as a channel helping to introduce products to the target audience. This way, you can increase your visibility and make your company recognizable. If your brand is new and needs attention from people, managing the right social media marketing will help. More than 78% of small businesses attract new customers through social media, which is a great sign.

• Helps to improve Brand Loyalty

If your brand is new, then building and maintaining loyalty is very important, and this can happen only through effective social media marketing. Customers when want to compliment or put some grievances about the product, then social media platform is they turn towards. The more you engage on social media with your audience, the more your brand loyalty improves. 71% of consumers when receiving a quick response on social media from the brand will recommend the brand.

• Allows Content Distribution and Increase Traffic

One of the best parts of social media marketing is you can distribute your content to various platforms. Social media marketing agencies create strategies for producing content and market it on different platforms. The real power of social media is when your content reaches to masses through sharing and recommendations. The more quality content you share, the more inbound traffic you will be able to generate.

• Creates opportunities to convert

The primary power of social media is in communication. Every blog, video content and comment can lead to conversion. By building, a solid base of followers on social media can help in increasing the conversion rats and improve the overall credibility of the brand.

Social media has a 100 per cent high lead-conversion chance through outbound marketing. So promoting your business on social media is the right investment you can do.

Conclusion

For small-sized- business, social media marketing is a big thing, which will help in its growth in the long-term. To keep up with the trend and reap maximum benefits from it the best is to hire a social media marketing company. Social media marketing team understands the market condition, and create strategies according to the trend.