Local Search Engine Optimization which is commonly called “Local SEO” is being widely used by various companies to target their customers in a specific geographical location. Local SEO helps businesses to have their company advertised on the top page of the Google Search Engine. This type of SEO is frequently used by Restaurants, Cafes, Shopping centers, Hospitals, Stores, and other types of businesses to attract direct customers.
The Local SEO uses a special technique in which the important keywords that are related to the business are used repeatedly. This helps the business in keeping its services on top of the Google search engine. For instance- If you try searching for restaurants in various places like at home and office, you would find different options which are not similar. This shows that the Local search engine works differently in various locations.
Other than the Search Engine Optimization in which keywords are used there is another useful technique that promotes the web page of the business constantly. This technique is known as “Google Reviews.” As most of the shopping is being done online, customers are posting their reviews regarding the product on the web pages and other shopping websites. Customers are sharing their experiences through online websites and posting their feedback. The reviews range from both positive and negative, thus maintaining the image of the brand.
Brands are becoming popular and successful only with the positive reviews of customers. Customers are purchasing the products based on the reviews posted on e-commerce websites. The more positive review, the more are the chances of the product or brand getting popular and attracting sales.
Local Pack Results-
Customers usually spend quite less time picking among the alternatives. This is why Google has introduced Local Pack results which consist of the top 3 businesses which the customers looking for. These top 3 businesses get into the list due to high positive reviews and ratings. Thus, it proves that positive reviews and ratings matter a lot for the business to remain on top of the Search Engine.
Customers who post reviews regularly tend to increase the chances of business getting selected by other people. Shoppers tend to opt for the store that has the latest reviews. This also builds on-site traffic and generates revenue.
Creation of Online Brand Identity-
Reviews not only attract customers but also create an image of the brand in the market. Once the image is created it becomes considerably easy for the customer to select the best company.
Hence, reviews are considered highly beneficial for all types of business, ranging from a hospital sector to a restaurant. Word-of-mouth advertising has transformed into word-of-keyboard advertising, making it possible for businesses to reap benefits.